Category knowledge, not generic templates
A cloud kitchen and a diagnostics chain both franchise, but almost nothing about their unit economics, regulation or partner profile is the same. We work where we have delivered before.
Seven sectors with live mandates
Food and beverage
QSR, cafés, cloud kitchens and dessert formats. Fourteen mandates, the highest churn and the tightest supply-chain requirements of any sector we serve.
Consumer services
Laundry, salon, car care, repair and home services. Our own Dry 2 Clean network is built on the same playbook.
Retail
Apparel, footwear, eyewear, mobile and speciality retail, where inventory funding decides whether FOFO is viable.
Wellness and fitness
Gyms, studios and spas, where membership liability and trainer retention drive the model choice.
Education
Preschools, coaching and skill centres, with academic governance and affiliation compliance built into the audit framework.
Healthcare services
Diagnostics collection, dental and day-care formats, where clinical governance limits how far FOFO can go.
Logistics and last mile
Courier, hyperlocal and warehousing franchise units priced on throughput rather than footfall.
Automotive services
Multi-brand workshops, detailing and battery service formats with equipment-heavy setup schedules.
B2B and industrial
Distribution and service franchise structures for industrial brands entering tier-two markets.
Mandate distribution
Share of engagements completed since 2019.
- 0%
- Food and beverage
- 0%
- Consumer services
- 0%
- Retail and wellness
- 0%
- Education and healthcare
The largest and most competitive part of our book.
Including laundry, salon and home services.
Inventory-led and membership-led formats.
Regulated categories with governance overlays.
Tell us about your category
We will tell you whether we have relevant experience before quoting any work.