The people accountable for how this company operates
A seven-member executive committee runs the group, reporting to a board that meets quarterly. Every brand has a named leader with full profit and loss accountability.
Leadership responsibilities
Each committee member owns a defined charter and reports monthly against published metrics.
Managing Director
Owns group strategy, capital allocation and board reporting. Chairs the monthly business review and holds final approval on new brand entry and hub investment.
Chief Operating Officer
Accountable for network quality, turnaround performance and audit scores across all 142 locations, including the area operations manager structure.
Chief Financial Officer
Owns statutory reporting, unit economics governance, procurement approvals and the franchise fee and royalty framework.
Brand Head, Dry 2 Clean
Full profit and loss accountability for the garment care brand: pricing, service design, marketing and franchise partner profitability.
Practice Head, Franchise Solutions
Leads advisory mandates end to end, from diagnostic through documentation and rollout support, and maintains the territory sizing methodology.
Chief Technology Officer
Owns the internal platform covering orders, CRM, routing, partner dashboards and enquiry routing, plus data security and access control.
Head of People
Runs the Operations Academy, frontline hiring, retention programmes and the group's wage, safety and grievance standards.
Head of Marketing
Owns brand positioning, performance marketing across consumer and franchise funnels, and the corporate communications calendar.
How decisions are governed
Quarterly board review
The board reviews audited management accounts, network quality scores, partner churn and the capital expenditure pipeline every quarter.
Audit and risk
Statutory audit is performed annually by an independent firm. Internal audit covers unit compliance, chemical handling, wage records and cash controls on a rolling schedule.
Partner grievance route
Franchise partners have a documented escalation path to the Brand Head and then the Managing Director, with a committed 14-day resolution window.
Speak to the corporate office
For governance, partnership or investor matters, our corporate team will route your request to the right committee member.